Launching a pet memorial diamond brand

Furever Diamond is the pet-focused sister brand to Bonded Diamond.

Both brands live under Bonded Diamond LLC and use the same science—custom lab-grown diamonds made from hair or fur—but they speak to different audiences. Bonded Diamond serves human personalization and fine jewelry. Furever Diamond memorializes pets, turning fur into a lasting keepsake.

I designed the Furever Diamond brand identity, packaging, print collateral, and website. For the human-focused side of the business, see my Bonded Diamond case study on Google Ads creative and campaign strategy.

I defined the visual identity for Furever Diamond.

Logo, typography, color, and brand marks—designed to feel distinct from Bonded Diamond while still living under the same parent company.

I carried the brand into packaging and print.

The physical experience had to feel as intentional as the product itself—premium unboxing, clear guidance in welcome materials, and print pieces that carried the brand into customers' hands.

I designed the Furever Diamond website.

These screens are a preview of that work. The project is currently on hold, so what you see here reflects the design direction at that stage rather than a live site.

Special thanks to Jason, the CEO of Bonded Diamond!

He reached out to me about working on the project, and I had the chance to collaborate directly with him as founder and CEO. It was especially rewarding to think through business strategy together—from the human-focused ad campaigns to launching a distinct brand for pet memorials.