Bonded Diamond

Advertising a luxury diamond jewelry brand

ROLE
Product Designer
PROJECT TYPE
Contract
TIMELINE
6 months
SKILLS
Graphic Design
Marketing (Google Ads)
Campaign Strategy
Bonded Diamond project preview
Background

Bonded Diamond is a luxury lab-grown diamond jewelry brand built around personalization.

The company creates custom diamonds from hair, giving customers a meaningful alternative to traditional fine jewelry. I joined as a Product Designer to support their website, but I was asked to also create marketing materials for Google Ads and help strategize how the brand showed up across different campaigns.

I also helped launch Furever Diamond, the pet-focused sister brand—see that case study for brand identity, packaging, print, and website work.

The Work

I designed a suite of advertisements for Google Ads campaigns.

Headlines and descriptions were written for these campaigns, but that copy will not be shared publicly alongside these images.

Campaign 1: Science-Forward Product Ads

Bonded Diamond collage ad landscape Bonded Diamond collage ad portrait Bonded Diamond collage ad square Bonded Diamond your hair your diamond landscape Bonded Diamond your hair your diamond portrait
Portrait Youtube Ad

Campaign 2: Occasion-Based Ring Upgrade Ads

Bonded Diamond majority white ad landscape variation 1 Bonded Diamond majority white ad square variation 1-1 Bonded Diamond majority white ad portrait variation 1 Bonded Diamond old versus new ad landscape Bonded Diamond old versus new ad square Bonded Diamond old versus new ad portrait
Landscape Youtube Ad
Landscape Youtube Ad
Portrait Youtube Ad

Campaign 3: "Your Diamond, Your Story"

Bonded Diamond shining ring landscape variation 1
Landscape
Bonded Diamond shining ring square variation 1
Square
Bonded Diamond shining ring portrait variation 1
Portrait
Bonded Diamond with ring box for Facebook page variation 1
Landscape
Bonded Diamond ring box square
Square
Bonded Diamond ring box portrait
Portrait
Bonded Diamond with ring box for Facebook page
Landscape
Bonded Diamond ring box square photo
Square
Bonded Diamond ring box portrait photo
Portrait
Bonded Diamond ring box square variation 1
Square
Bonded Diamond ring box portrait variation 1
Portrait

Extra Concepts

These concepts went unused.

Bonded Diamond majority black ad landscape variation 1 Bonded Diamond majority black ad landscape variation 2 Bonded Diamond majority black ad portrait variation 1 Bonded Diamond majority black ad portrait variation 2 Bonded Diamond majority black ad square variation 1 Bonded Diamond majority black ad square variation 2 Bonded Diamond neutral ad landscape variation 1 Bonded Diamond neutral ad portrait variation 1 Bonded Diamond neutral ad square variation 1 Bonded Diamond collage video ad lab version
Final Mentions

Special thanks to Jason, the CEO of Bonded Diamond!

He reached out to me about working on the project, and I had the chance to collaborate directly with him as founder and CEO. It was especially rewarding to think through business strategy together and translate those priorities into how the ads should look and feel.